Request for Assistance — Demand Gen Campaign Creation via Google Ads API

[Ashish Chaturvedi (Ashu)]

Dear Google Ads API Support Team,

I hope this message finds you well.

I’m reaching out because I am interested in creating a Demand Generation (Demand Gen) Ads campaign using the Google Ads API. However, when I reviewed the official documentation, I noticed that the information regarding Demand Gen campaigns appears to be incomplete or missing entirely. I couldn’t find any clear guidance or sample code specific to Demand Gen campaign setup.

Could you kindly provide me with sample code or a reference guide to help me create Demand Gen campaigns via the API? This would be extremely helpful in moving forward with my project.

Thank you very much for your time and assistance. I look forward to your response.

Best regards,
Ashish Chaturvedi

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

You can create the Demand gen campaigns using Google Ads API, but please check that minimum requirements are met: Demand Gen campaign assets must meet high standards of quality, as they will be served on visual, entertainment-focused surfaces such as Discover and YouTube.

To create a Demand Gen campaign:

• Create a budget.
• Create a Demand Gen campaign with appropriate bidding strategies.
• Create an ad group without a type.
• Create audiences.
• Create assets and Demand Gen ads.

Kindly refer to create a demand gen campaign for more information. Reporting information for Demand Gen campaigns can be retrieved at different levels, similar to other campaign types, refer to the Report and optimize.

Thanks,
 

Google Ads API Team

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[2025-04-22 12:57:47Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qUXlO:ref" (ADR-00300691)