We often have the case when we stop or pause a campaign that impressions for a few days are zero but conversions (which are attributed using the smart attribution) are non-zero on those days (our average booking cycles are +3 weeks).
I'm trying to understand the behaviour when include_zero_impressions=False in Adwords API calls. Is this equivalent to having a where clause:
If this is the case I'd appreciate any guidance on achieving something like:
WHERE SUM(All, Metric, Columns) > 0
To avoid
loosing conversions on days where impressions are zero. I'd like to avoid setting include_zero_impressions=True due to the vast number of empty rows we get back on certain reports, which in most cases produces +1GB reports.