Exact match keywords in Keywords Performance Report

[Ney Pimenta]

Hi, 

I'm not getting exact match keywords from the Criteria column in the Keywords Performance report. I'm using AWQL to fetch Criteria and some other columns, only filtering by date.

Any clues? And what is the difference between Criteria and Keywords?

Thanks,

Ney

[Yin Niu]

Hi Ney, 

Keyword is a type of Criterion. You can try the KeyWordMatchType field to match keywords when you are running the Keyword Performance report. 

Thanks,

Yin, AdWords API Team.