Calculating the climate impact of Google Ads impressions

[Ted Power]

Hello,

I'm co-founder / ceo of Bend (http://usebend.com/) and also a former Googler.

Our goal is to build an integration with Google Ads, via the Google Ads API, such that our customers can pull in their campaign info, and understand the climate impact of their ad spend (essentially the ads equivalent of the GCP Carbon Footprint tool: https://cloud.google.com/carbon-footprint)

Here is the use case — imagine you are the CFO of Some Co. and you use Bend to measure your carbon footprint:

1. You log in to your account on Bend

2. You connect Bend to your AdWords account, via an Oauth flow (you are an admin of both your Bend account and your Google Ads account)

3. After you grant this access, Bend automatically pulls in your Google Ads impressions data (presumably via the Reporting endpoint) and estimates the emissions, monthly, based on the appropriate emissions factors (e.g. this kind of thing: https://www.sharethrough.com/carbon-emissions-estimator)

My question, specifically, is around the auth. Is step 2 above possible? Specifically, this is a case where we, Bend, operate as a platform. We don't want to connect our Google Ads account to Bend, we want our customers to be able to connect their respective Google Ads accounts to Bend. And we want them to be able to do that in a simple Oauth flow. Is this supported?

[Google Ads API Forum Advisor]

Hi, 

Thanks for reaching out to the Google Ads API Team. I hope you are doing well today.

Please note that our team can only provide support to Google Ads API related concerns and technical implementations. 

Moving forward to your concern, in Google Ads API perspective, you may start following the steps form Quickstart (https://developers.google.com/google-ads/api/docs/first-call/overview) as this will walk you through the workflow process of the Google Ads API. It includes the following:
 

• Configure a Google API Console Project for the Google Ads API - https://developers.google.com/google-ads/api/docs/first-call/oauth-cloud-project
• Configure a Client Library for OAuth in the Google Ads API - https://developers.google.com/google-ads/api/docs/first-call/oauth-client-library

For more information, you may also see the Google Ads API: OAuth2 in the Google Ads API (https://developers.google.com/google-ads/api/docs/oauth/overview).

I hope it helps. Have a great day.
 

This message is in relation to case "ref:_00D1U1174p._5004Q2ltQNM:ref"

Thanks,
 

Google Ads API Team