Get keywords from ad

[Guillaume Thomas]

Hello,

I'd like to know when a user click on an adwords ad to go to a website, if it is possible, on the website visited, to get the keywords linked to this ad, using adwords API.

Thanks.

[Google Ads API Forum Advisor Prod]

Hi Guillaume,

The closest thing you can do is run the Ad Performance Report and use the fields CriterionId and CriterionType. These fields will give you the criteria that triggered the ad. These include keywords but can also be linked to other criterion types.

Regards,
Anthony
Google Ads API Team

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[Guillaume Thomas]

Hello,

Thanks, but what I want is to get directly the keywords in my website when the user visit it.

[Google Ads API Forum Advisor Prod]

Hi Guillaume,

If you want keyword level data, you will need to run the Keywords Performance Report.