Implementing Audience Targeting for search campaigns - Regs

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Osoftz Tech

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Mar 26, 2021, 8:12:51 AM3/26/21
to AdWords API and Google Ads API Forum
Hi Google team,

              1) Can it be implemented for search campaigns ?
              2) How to implement audience targeting using Google Ads API ?
              3) If it is, which of the following should be used in ad group criteria to achieve it,
                        a) CustomAffinityInfo
                        b) CustomIntentInfo
                        c) UserInterestInfo

             Thank You.


audience targeting.png

Google Ads API Forum Advisor Prod

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Mar 26, 2021, 3:32:04 PM3/26/21
to osoftz...@gmail.com, adwor...@googlegroups.com

Hi,

Thank you for reaching out. Please find my response to your question below:

  1. Yes, it can be.
  2. You could refer to this code example on how to apply the ad group criterion on the targeted ad group.
  3. They are different types and all could be utilized. Please refer to this guide for more information on them.

Thanks and regards,
Xiaoming, Google Ads API Team
 

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Xiaoming
Google Ads API Team
 


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