Incnosistency in quality score between API v210605 and v201607

[Radosław Pociecha]

Dear AdWords Team,

We observed different values returned in column qualityScore in KEYWORD_PERFORMANCE_REPORT:

in one example account for v201605 we get 16 keywords, all with attribute hasQualityScore='true' and all keywords has some meaningful qualityScore, while for v201607 we get all 16 keywords with hasQualityScore='false' and qalityScore='--'.

example keyword qualityScore info fetched with v201605:

<row campaignID='279893841' topOfPageCPC='0' firstPageCPC='110000' qualityScore='2' keywordState='enabled' keywordID='10253770' adGroupID='22459397361' hasQualityScore='true' />

the same keyword qualityScore info fetched with v201607:

 <row campaignID='279893841' topOfPageCPC='0' firstPageCPC='110000' qualityScore='--' keywordState='enabled' keywordID='10253770' adGroupID='22459397361' hasQualityScore='false' />

Can You please check this ?

Thanks

Radosław Pociecha

[Thanet Knack Praneenararat (AdWords API Team)]

Hello Radoslaw,

Let me check with engineering and get back to you.

Best,

Thanet, AdWords API Team

[Thanet Knack Praneenararat (AdWords API Team)]

Hi Radoslaw,

It seems that your keywords in questions have not had QualityScore updated more than 90 days ago. 

Such QualityScore that was computed long time ago (more than 90 days ago) are now reported as "--" in v201607, instead of showing the old value as 2. 

We'll update the doc shortly to inform this to developers.

Sorry for this confusion.

Best,

Thanet, AdWords API Team

On Tuesday, September 13, 2016 at 8:04:16 PM UTC+9, Radosław Pociecha wrote:

[Radosław Pociecha]

Hi,

Thanks for clearing this out.

Regards,

Radosław Pociecha

[Oliver]

Thanet, are you saying that any keyword that hasn't had its quality score change in 90 days will now have "--" quality score in the API?  

What if this keyword is active and generating traffic?  

I was under the impression that the "--" quality score was for inactive keywords only.

Oliver

[Thanet Knack Praneenararat (AdWords API Team)]

Hello Oliver,

Thanet, are you saying that any keyword that hasn't had its quality score change in 90 days will now have "--" quality score in the API?  

Yes, for v201607 onward.

 What if this keyword is active and generating traffic?  

Then, it should have quality scores and not marked "--" in v201607 onward if there are sufficient impressions / clicks to determine that. 

I was under the impression that the "--" quality score was for inactive keywords only.

In v201607, the quality score will be "--" if 

1. There are insufficient impressions to determine the score.
2. The keyword was deleted.
3. The keyword has not served recently.
4. It's a display keyword whose score can't be determined.

Best,

Thanet, AdWords API Team