Handling Image-Based Ads in Google Ads API – Best Practices?

[Sabeeh Awan]

Hey everyone,

I’ve been working with the Google Ads API to automate campaign management for a few clients, and I’m running into some challenges when it comes to image-based ads. Specifically:

1. What’s the best approach to dynamically update image assets for Responsive Display Ads?
2. Any recommendations for optimizing image selection to improve ad performance?
3. Has anyone found a reliable way to handle image approvals faster, especially when working with frequent creative updates?

I’ve been testing different stock image sources to create visually engaging ads, and while platforms like Unsplash are great for free images, I’ve had better results using VectorStock for higher-quality vector graphics. If anyone’s looking for affordable premium visuals, a VectorStock discount code can help cut costs while maintaining ad quality.

Would love to hear how others are managing image-based ads efficiently through the API! Any insights or best practices?

Looking forward to the discussion!

Cheers,
Sabeeh Awan

[Google Ads API Forum Advisor]

Hi Sabeeh,

Thank you for reaching out to the Google Ads API support team.

Please find the below responses for your queries:

1) Kindly note that to create a responsive display ad, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to be shown on the Google Display Network. So, in order to assist you further, could you please confirm whether you want to create an image asset for a responsive display ad via the Google Ads API or if you want to update the existing image asset of the responsive display ad via the API. I would recommend you refer to the document Creating Responsive Display Ads ​​​​​​​to create a responsive display ad via the Google Ads API. Also, could you please confirm what type of image asset you would like to create or update? 

2) Please refer to the guide ResponsiveDisplayAdInfo and the Help Center article to get more information about the fields and images' specifications for optimizing image selection to improve ad performance.
 
3) Kindly note that concerns related to the image approvals are out of scope for the Google Ads API support team, as our team can only assist with the technical queries or concerns related to the Google Ads API. Could you please share the Google Ads customer ID so that we can route you to the appropriate support team?

You can send the details via Reply privately to the author option, or direct private reply to this email.​​​​​​​

Thanks,
 

Google Ads API Team

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[2025-03-13 13:00:31Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH9NN:ref" (ADR-00294001)