Quality score factors through API

[Raghu Kashyap]

I am trying to download the factors that influence the quality score. 

• click-through rate (CTR),
• ad relevance and
• landing page experience.

Based on the new API release this should be possible. However, in the API reference I see only one field  CreativeQualityScore which downloads the status. However, it seems to be that of "ad relevance". How can I get CTR and landing page experience status?




Thanks in advance

[Vishal Vinayak (Adwords API Team)]

Hi Raghu,

There are various reports that contain these fields. I can provide you with the links to all reports that contain a particular field:

• Quality Score related reports can be found here.
• Click Through Rate (CTR) related reports can be found here.
• Ad relevance/performance : I would suggest looking at the Ad Performance Report.
• Landing page quality related reports are available here.

Hope this helps! Please feel free to revert if you have additional questions.

Regards,

Vishal, AdWords API Team

[Zweitze]

You're looking for PostClickQualityScore and SearchPredictedCtr. Both are available in KEYWORDS_PERFORMANCE_REPORT.

[Raghu Kashyap]

Great. That's exactly what I was looking for in the keyword performance report.