Gender performance report always segmenting by ad group

[Tiana S.]

Running the following query:

SELECT+Criteria,Clicks,Impressions,Cost+FROM+GENDER_PERFORMANCE_REPORT+WHERE+Impressions > 0+AND+DURING+20151101,20151130

more than one rows per gender. According to the documentation on the Gender performance report, this should only happen when you add other segment fields to the query such as AdNetworkType1, but the results show otherwise:

"GENDER_PERFORMANCE_REPORT (Dec 10, 2015-Dec 16, 2015)"

 

Gender,Clicks,Impressions,Cost

Male,0,759,0

Male,0,7,0

Undetermined,0,18,0

Undetermined,0,44,0

Female,0,21,0

Undetermined,4,480,14390000

Undetermined,2,324,3350000

Undetermined,0,4,20000

Undetermined,0,31,0

Undetermined,1,71,3750000

Undetermined,0,4,0

Undetermined,9,298,32640000

Undetermined,0,84,0

Undetermined,0,14,0

Female,0,7493,6380000

Undetermined,0,197,0

Undetermined,1,74,1560000

Male,0,849,0

Undetermined,2,205,6880000

Undetermined,1,13,1190000

Male,0,11,40000

Female,1,80,1330000

Undetermined,9,381,32330000

Female,0,16,0

Male,0,36,430000

Female,0,99,0

Undetermined,0,117,0

Undetermined,0,245,0

Undetermined,0,4,0

Undetermined,4,620,5500000

Undetermined,0,5,0

Undetermined,16,755,49380000

Undetermined,0,1,0

Undetermined,2,116,7650000

Undetermined,50,1339,86950000

Undetermined,2,130,3140000

Undetermined,0,609,250000

Female,2,603,3030000

Female,0,263,0

Male,0,7563,5840000

Undetermined,21,1031,56090000

Undetermined,1,25,2770000

Undetermined,0,16,70000

Undetermined,3,227,2710000

Male,0,4,180000

Male,0,154,0

Undetermined,3,156,2610000

Undetermined,3,167,5390000

Undetermined,4,206,7300000

Undetermined,16,268,30330000

Total,157,26237,373480000

[Yin Niu]

Hi Tiana, 

Could you please provide clientCustomerId for above report? Please click Reply privately to author in the forum when responding.

Thanks,

Yin, AdWords API Team. 

[Yin Niu]

Hi Tiana, 

Gender/Age report will break down by Gender/Age range AND ad group, that is why you will see multiple rows per gender. 

[Tiana S.]

Hi Yin,

That hasn't been documented anywhere. The documentation says: "The Gender Performance report includes all statistics aggregated by gender. [...] If other segment fields are used, you may get more than one row per gender." I didn't add ad group or any other segment field in my request, so I expect it to JUST be broken down by gender, nothing else.

It would also be great if you could simply request e.g. ad group without it breaking down instantly. This should be an option in my honest opinion. Maybe enabled by default, but you should be able to choose not to break down the data if you don't want to. ;)

Best,

Tiana

[Yin Niu]

Hi Tiana, 

This hasn't been documented yet. Hopefully the document will be updated in the future.  And thanks for your suggestions. I will let the rest of the team know. 

Yin, AdWords API Team. 

[Tiana S.]

Hi Yin,

Thank's for your help! Just doesn't make sense to me that when you don't request any segmentation it's still segmented... ;)

Best,

Tiana

[Timm Janssen]

@Google: Are there any plans to make Attribution Type reports available without implicit segmentation on ad group level?

Thanks,

Timm

[Josh Radcliff (AdWords API Team)]

Hi Timm,

Most reports are implicitly segmented at some level, and for criteria types, that's generally determined by the level at which that particular criteria type can be targeted. In the case of Gender criteria, you can only target at the ad group level, so these ultimately are AdGroupCriterion. Therefore, reports come back implicitly segmented by ad group. We don't have any plans to change this behavior across reports.

Cheers,

Josh, AdWords API Team