Max length of image ad URLs

[Eva Suárez]

Hello everyone,

I am trying to validate input data in our app before sending a request to the Google Ads API, but I cannot find what is the maximum length for final URLs and display URLs in image ads. I know that a URL should not exceed 2000 characters, but is there a more restrictive limit in the API?

Regards.

[Google Ads API Forum Advisor]

Hi Eva,

Thank you for your question.

For ads in general, there are currently no explicit character limits specified for their final_urls and display_url attributes.

That said, these should then generally follow the limits applied at the Product level. You may then clarify with the Google Ads Product Support team, via this link, whether these attributes have specific character limits to consider. I hope this helps.

Best regards,

Peter Laurence Google Ads API Team

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[Google Ads API Forum Advisor]

Hi Eva,

In addition to my earlier response, while a character limit is not defined for the API, the final url allows a value of 2,084 bytes for its limit as per this guide.

[Eva Suárez]

Thank you very much for your response.