Dear Google Ads team,
Currently we are using Google Ads campaign resource in order to request relevant performance values like impressions, clicks or costs. For further analysis we are also interested in segments.asset_interaction_target.asset, which is also available within mentioned resource. However, it seems that number of views/clicks/costs are partly increasing dramatically, as soon as we are requesting this segment.
Please find attached an example.
Request without segment asset_interaction_target.asset:
SELECT
campaign.id
,segments.date
,segments.device
,segments.ad_network_type
,metrics.impressions
,metrics.clicks
,metrics.cost_micros
,metrics.conversions
,metrics.conversions_value
,metrics.all_conversions
,metrics.all_conversions_value
,metrics.conversions_from_interactions_rate
FROM campaign
WHERE segments.date BETWEEN \'2023-09-01\' AND \'2023-09-01\'
AND campaign.advertising_channel_type = \'PERFORMANCE_MAX\'
AND campaign.id = 19643398483
Based on that response I'm getting 447 clicks and 5795 impressions.
If I'm requesting same with segment asset_interaction_target.asset:
SELECT
campaign.id
,segments.date
,segments.asset_interaction_target.asset
,segments.device
,segments.ad_network_type
,metrics.impressions
,metrics.clicks
,metrics.cost_micros
,metrics.conversions
,metrics.conversions_value
,metrics.all_conversions
,metrics.all_conversions_value
,metrics.conversions_from_interactions_rate
FROM campaign
WHERE segments.date BETWEEN \'2023-09-01\' AND \'2023-09-01\'
AND campaign.advertising_channel_type = \'PERFORMANCE_MAX\'
AND campaign.id = 19643398483
I'm receiving 1567 clicks and 28230 impressions
Based on Google Ads documentation it could happen, that specific segements lead to less numbers, which would make sense. However, receiving more clicks/impressions/costs makes no sense for me.
Do you have any idea, why segment asset_interaction_target.asset could increase number clicks/impressions/costs?
Best regards,
Hannes