Removal of "BROAD_SESSION" from Search Query Performance report

[David Midgley]

Hi

I've just seen this blog post:

http://googleadsdeveloper.blogspot.co.uk/2015/07/important-change-to-broad-match-session.html

Why are you removing "BROAD_SESSION" from the Search Query Performance report? I deliberately exclude these from my search query reports as they are generally not candidates for adding to the account on exact match. From what I understand this now means I can't differentiate between a session-based query - which could be completely irrelevant - and a normal broad match query which could be relevant and useful for adding to the account on exact match.

How can advertisers using the search query report for adding exact match keywords filter out session based queries? I really hope I've misunderstood this blog post otherwise this is a really backward step...

Cheers

David

[Josh Radcliff (AdWords API Team)]

Hi David,

Unfortunately, I don't have any additional information I can share, but broad match session-based queries represent a small percentage of queries, so this should have a minimal impact on your reports.

You may want to ask this question on the AdWords Community to see if the product experts there have any additional insights.

Thanks,

Josh, AdWords API Team