Unable to find a few fields related to Bid Strategy, on the UI

[AMAP TEST]

Use Case 1: Conversion

• Field at Campaign Level via. search query: "maximizeConversions": { "targetCpa": "15000000" }
• Field at AdGroup Level via. search query: "effectiveTargetCpaMicros": "15000000"

Use Case 2: Conversion Value

• Field at Campaign Level via. search query: "maximizeConversionValue": {"targetRoas": 0.78}
  
• Field at AdGroup Level via. search query: "effectiveTargetRoas": 0.78

Use Case 3: Clicks

• Field at Campaign Level via. search query: "targetSpend": {"cpcBidCeilingMicros": "567000000"}
  
• Field at AdGroup Level via. search query: No fields found.

Questions:

1. On the Ad Server UI, the user is able to configure a campaign without any configuration related to the Bidding Value. In the API call, we see that it is mandatory to set the value at AdGroup level. But in the UI we can't find where to give the Bidding Value for Bidding Strategy = "Clicks" at AdGroup level. Where to find this on UI?
   
2. As seen in Use Case 3, we are not able to find any field at AdGroup level via. API call for clicks. What would be the field?
3. Since we don't find the bid value field for clicks at AdGroup level, is it required to be set  at Campaign level?

[Google Ads API Forum Advisor]

Hi,

Thank you for raising your concern to our team. Allow me to provide support to your concern.

Please see my answer below for each question:
1. On the Ad Server UI, the user is able to configure a campaign without any configuration related to the Bidding Value. In the API call, we see that it is mandatory to set the value at AdGroup level. But in the UI we can't find where to give the Bidding Value for Bidding Strategy = "Clicks" at AdGroup level. Where to find this on UI?
-I would like to inform you that this concern is product related since it is specific to the UI. With this, I would suggest raising this concern to the product team as they are more equipped here.

2. As seen in Use Case 3, we are not able to find any field at AdGroup level via. API call for clicks. What would be the field?
-Could you confirm if what you are asking here is setting a target CPA at the ad group level? If yes, then you can use the update AdGroupOperation to modify the target_cpa_micros field.

3. Since we don't find the bid value field for clicks at AdGroup level, is it required to be set  at Campaign level?
-As mentioned in #2, this is possible in the Google Ads API. However, it still depends on your use case if you want to override the target CPA specified in the campaign's bidding strategy. I would suggest referring to this document to know more information about overriding bidding strategies.

Regards,

Ernie John Google Ads API Team

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[AMAP TEST]

Hi Ernie,

Thanks for your quick response. Please let me re-frame my question. I would like to set the Bid Strategy as Clicks and set the value at Ad Group level. Then in the API request, what field should I use?

Case 1: I create a Campaign from the UI, set the Bid Strategy as Clicks and value at Campaign level.

I use the googleAds:search Query to get the details of that particular Campaign.

I find the value in the following field: "targetSpend": {"cpcBidCeilingMicros": "567000000"}.

Case 2: I create a Campaign from the UI, set the Bid Strategy as Clicks. I want to set the Bidding value at AdGroup level. But on the UI I don't get that option.

In the documentation, I see there is a "cpcBidMicros" field. I use that and create an AdGroup via. API call. Now, when I use the googleAds:search Query to get the details of that particular AdGroup, I find the value in the following field: "cpcBidMicros". But when I check the same AdGroup on the UI, I don't see the bidding value anywhere.

So my question is, which is the correct field to be used when I want to set the Bid Strategy as Clicks and set the value at Ad Group level?

[Google Ads API Forum Advisor]

Hello,

I understand you want to override bids at the ad group level and I'm assuming that the bidding strategy "Clicks" refers to a CPC bidding strategy (rather than Maximize Conversions). This code example demonstrates how to set the CPC bid of an ad group, which uses the cpc_bid_micros field. If the campaign level strategy is set to CPC, then the ad group level override should be present in the UI for that ad group. 

If you are using Maximize Conversions, please refer to the guide that Ernie provided for ad group level target overrides.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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[AMAP TEST]

Team,
Seems this is a Product Issue/UI Issue.
We do agree that we are able to override the value with values passed at AdGroup all  via API call. But it is not reflecting on GADS UI. Back end API's are having the values that were configured but front UI is not in sync with the back end API values looks like.

Could you please confirm if this is a UI Issue?

[Google Ads API Forum Advisor]

Hello,

It does appear to be a product issue. However, can you please reach out to the product team to confirm this? They are in a better position to assist with issues related to the web interface.

Thanks,