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Google Ads API Team |

Google Ads UI: If you're interacting with Google Ads through a web browser interface with menus, buttons, and visual representations of your campaigns and data, you're using the UI. And this is primarily used for manual tasks like creating and managing campaigns, setting budgets, and analyzing performance data through reports and visualizations.
Google Ads API: If you're working with code libraries or scripts to interact with Google Ads programmatically, you're using the API. This involves writing code that sends requests and receives responses from Google Ads, bypassing the visual interface. And this is used for automating tasks, integrating Google Ads data with other systems, and building custom applications that interact with your Google Ads account.