PMax Campaign w/Store Visit Objective in Google Ads API

[Ash Tiwari]

To Whom It May Concern

Using Google Ads API, we are attempting to set up a PMax campaign with a distinct objective of Store Visits (as opposed to Leads or Website Traffic). 

Please guide us to the Google Ads API resource to use to specify the goal/objective. Just like the Google Ads UI allows us to pick a specific campaign objective. Screenshot included as reference.

Thanks

Ash

[Google Ads API Forum Advisor]

Hi Ash,

Thank you for reaching out to the Google Ads API support team. 

Based on the information provided, I understand that you are looking for guidance to create a Performance Max campaign with the advertising objective 'Local store visits and promotions' through the Google Ads API. I would recommend you to refer to Create a Performance Max Campaign documentation to create the PMAX campaign through the Google Ads API. You can apply a subset of your customer goal as a STORE_VISIT to a Performance Max campaign. I would recommend you to follow the steps in the documentation to set campaign conversion goals for a Performance Max campaign.​ ​ ​ ​ ​ ​ ​
 

Thanks,
 

Google Ads API Team

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[2025-07-24 21:43:40Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01swhVH:ref" (ADR-00320127)

[Ash Tiwari]

Hi Team,

We had a chance to review your guidance...

Related to https://developers.google.com/google-ads/api/performance-max/conversion-goals, the example shows how to read a subset of conversion action at the Customer level and add that to Campaign level.

Now the question is that the Customer Level does not have the Store Visit Conversion Action in the first place, then how do we add that Store Visit Conversion action to the Customer/Campaign level?

As per the API, Conversion Action creation for Store Visit is not possible as the API errors out saying its a READ only.

[Ash Tiwari]

Sorry, as reference, in the previous email, I meant to include the following response received from Google Ads API Support, separately:

I understand that you are encountering the CREATION_NOT_SUPPORTED error while creating the store visits conversion action. 

This error means that the creation of this conversion action type isn't supported by the Google Ads API.  According to this documentation, the conversion action type STORE_VISITS is read-only and creating the conversion action is not supported in Google Ads API. This is why you are seeing the ‘CREATION_NOT_SUPPORTED’ error.

In this context, asking the question again:
If the Customer Level does not have the Store Visit Conversion Action in the first place, then how do we add that Store Visit Conversion action to the Customer/Campaign level?

Thanks

Ash

On Thursday, July 24, 2025 at 5:44:19 PM UTC-4 Google Ads API Forum Advisor wrote:

[Google Ads API Forum Advisor]

Hi,

You cannot manually create a "Store visits" conversion type. It will be created automatically once your account is eligible for the feature. I would recommend you to check this help center article Show store visit conversions for more information. You can check if a "Store visit" conversion action has been created in your account. You can use the following query, if any exists:

SELECT conversion_action.id, conversion_action.name, conversion_action.type FROM conversion_action WHERE conversion_action.type = 'STORE_VISITS' 

Once you have the resource name, you can assign it as a goal for your Performance Max campaign.

​​​​​​

Thanks,
 

Google Ads API Team

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[2025-08-01 16:26:48Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01swhVH:ref" (ADR-00320127)