ad_group_audience_view API - get interest name as viewed in UI

[Tom Nahum]

hi all,

im trying to get information from ad_group_audience_view report that will show me the audience with its name, some metrics (cost, conversion mainly) and other basic attributes like campaign, ad group etc.

audience names like: education, sport & fitness, software and so forth.. as seen in google ads UI.

i am able to get everything from ad_group_audience_view except the audience name.

i also select and get ad_group_criterion.user_interest.user_interest_category. but it does not include the audience name.

the only way i think of to get the name is executin another query on user_interest resource, selecting user_interest.user_interest_id and user_interest.name.

then, intersect between user_interest.user_interest_id from the later query with ad_group_criterion.user_interest.user_interest_category from former query and find the correct name.

is there a better way? 

can someone point it out? 

thank you very much :)

[Google Ads API Forum Advisor Prod]

Hi Tom,

Thanks for posting your concern.

I am afraid that there is no field in ad_group_audience_view report that could return the name of the user list. However, the workaround that you've mentioned is correct to combine the data of user_interest and ad_group_audience_view.

Let me know if you have further questions.

Regards,

Ernie John Blanca Tacata Google Ads API Team

ref:_00D1U1174p._5004Q29V7Em:ref

[Tom Nahum]

  Hi Ernie thanks for your reply.

I did as mentioned above by intersecting 'user_interest' with audience_view - i do get most of the names correctly , but not all of them.

in the UI we can see the column 'type' after 'audience' (the audience name)  - when i have some audience from type 'Life event' (in UI) - in the api code i can't get the name from user interest.

i do have a few more questions:

1. what other types i need to deal with? as names from type 'life event' were not answered, but for the other types like 'in market audience' and 'affinity audience' do get the name from user_interest

2. how do i get the names for those types like 'life events'?

3. how do i get the 'type' in api?

Thanks! Tom

[Google Ads API Forum Advisor Prod]

Hi Tom,

Thank you for the reply.

As for #1 and #3, I am afraid that life events audience is currently not supported in Google Ads API. Also, our team doesn't have the list of audiences that are not supported in the API. However, you may refer to this link to know the supported user interest type in Google Ads API and to know the type of the user list that will return by the user_interest report.

Moving forward to the #2, I am afraid that 'life event' is currently not supported on this API. With this, allow me to raise a feature request for this type of audience, subject for review.

You may follow our blog as we will post there any news and updates about this type of audience and Google Ads API.

[Tom Nahum]

Thanks again Ernie!

the taxonomy seems as what i missed.

i'll follow the blog to see if and when the feature request will be in line for updates.

have a great week and happy new year.

[Matan Wilchek]

Hi, 

is there any progress about "life events" appearing in user_interests?

Thanks, Matan

[Google Ads API Forum Advisor Prod]

Hi Matan,

Thank you for posting your concern.

Our team is already working on the feature request that I've raised for 'life events'. However, I don't have a definite timeline on when this feature will be available.

You may keep an eye on the documents below as we will post there any relevant updates about this type of audience:
https://ads-developers.googleblog.com/
https://developers.google.com/google-ads/api/docs/release-notes

[Gabor Knizner]

Hi Ernie!

Do you have any update? As I see in release notes you have already added some Life event support to the API:
"Added LifeEventService to retrieve UserInterest with LifeEvent as the TaxonomyType."

Can I add Life event criteria to an ad group by using the API? Or just query them?

Thanks,

Gabor

[Google Ads API Forum Advisor]

Hi Gabor,

This type of audience can only be queried using API, but adding it is currently not supported according to this release note.

Let me know if you have further questions.