Error after postback: EXPIRED_EVENT

[Rita Chang]

Hello,

An EXPIRED_EVENT error occurs when a transformation upload is made, but this GCLID occurs within the 30 day period. I have GCLID information, can you help us see the detailed error reason?

Thanks.

[Google Ads API Forum Advisor]

Hi Rita, 

Thanks for reaching out to the Google Ads API Forum. I hope you are doing well today.

With regard to your concern, if you are encountered EXPIRED_EVENT when uploading conversions, then this is because the click associated with the given identifier or iOS URL parameter is either too old to be imported or occurred outside of the click through lookback window for the specified conversion action. 

For this error, you may double check if the given identifier is not too old or occurred before the lookback window for the specified combination of conversion date and conversion action. 

You may use the click_view report resource to verify your GCLID. In Addition, you can first verify the click_through_lookback_window_days specified in your conversion_action. From the value retrieved, then perform a request using the click_view report for each day (with date filter for one day) until the last valid date, in reference to the lookback window days.

I hope this clarifies. Have a great day.

Regards,

Marjorie Google Ads API Team

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