Ad Rotation within an AdGroup with both Non Mobile and Mobile targeting

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Giles Bodger

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Mar 21, 2016, 12:07:06 PM3/21/16

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Hi all,

If i have 2 Ads in an AdGroup and i am targeting NON mobile (ie no device preference set on the ads) and i have my campaign settings set to "ROTATE_INDEFINITELY" i can expect those ads to rotate more or less evenly - this is what we have currently

If i now Add another Ad to that AdGroup, BUT set it's device preference to CriterionId 30001 (targeting mobile devices) - what will the effect be on the other 2 ads showing specifically on NON mobile.

Will the 2 original ads continue to rotate evenly on Non Mobile ?

Will the fact that the Mobile targeted ad is present have a bearing on that rotation ?

I am presuming that having an ad that directly target's mobile, would never be a candidate to select in those available for Non Mobile targeting within an ad group where the campaign is set to ROTATE_INDEFINITELY

cheers in advance

Giles

Anash P. Oommen (AdWords API Team)

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Mar 21, 2016, 5:03:30 PM3/21/16

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Hi Giles,

As far as I know, the mobile device preference (30001) means that we will do a best effort to serve this ad on mobile, but it's not 100% guaranteed. The other two ads will serve on desktop and mobile. If you want them to serve only on desktop, you'd want to set a very low bid modifier on mobile for these ads.

Other than that, the ads should work as you expect. Though, this is a product-specific question, so I recommend posting on https://www.en.advertisercommunity.com/# and ask a Google Community manager to confirm.