How can I set enhanced CPC via the API

[Irfan Rafiq]

Hi,

So as I have understood, to create an enhanced CPC bid setting on a campaign level I need to create a EnhancedCpcBiddingScheme which is shareable. How can I create a shareable bid strategy but not make it shared. i.e. I do not want to create a flexible bid strategy for this and just want to set enhanced cpc on a campaign.

Thanks

[Anthony Madrigal]

Hi Irfan,

Unfortunately, there is no way to use a BiddingStrategyType of a shared type in non-shared context or use a BiddingStrategyType of a non-shared type in a shared context. If you attempt to do so, you will get an INVALID_ANONYMOUS_BIDDING_STRATEGY_TYPE error.

Regards,

Anthony

AdWords API Team

[Irfan Rafiq]

Thanks Anthony for your prompt response.

How can I set enhanced CPC on a campaign level with manual CPC or TARGET_SPEND without using flexible bid strategy?  Within AdWords editor I can set "enhanced cpc" on my campaigns which does not make a flexible bid strategy.

Thanks

Irfan

[Anthony Madrigal]

Hi Irfan,

Could you please clarify what you mean by an Enhanced CPC with Manual CPC or Target Spend? If you have any screenshots, that should help me get a better understanding of what you are trying to do.

Thanks,

Anthony

AdWords API Team

[Irfan Rafiq]

Hi Anthony,

Sure, hope this helps

The screenshow below is taken from AdWords UI. I would like to set enhanced CPC. along with either manual bids (1) or maximise clicks to target budget (2).

According to the API, the bidding strategy type and scheme for these 3 bid types are:

(1) MANUAL_CPM : ManualCpcBiddingScheme

(2) TARGET_SPEND : TargetSpendBiddingScheme

ENHANCED_CPC : EnhancedCpcBiddingScheme

TARGET_SPEND & ENHANCED_CPC are both shared bidding strategies, so therefore to create this I first need to create a shared bidding strategy -> mutate and then get the newly created bidding ID. Upon campaign creation I set the bidding strategy ID. This works fine, however this makes a flexible bid strategy which I am trying to avoid. You can see in the screenshot below it is possible to set these values without creating a flexible bid strategy.  The screenshot below is from AdWords web UI. I am also able to select enhanced CPC bidding via AdWords Editor. When I set enhanced CPC via editor it also does not create a flexible bid strategy. If AdWords editor is using the same API then surely there must be a way to set this without having explicitly create a shared budget?

AdWords Editor:

Many Thanks

Irfan

[Irfan Rafiq]

Correction, MANUAL_CPM  should be MANUAL_CPC : https://developers.google.com/adwords/api/docs/guides/bidding

[Anthony Madrigal]

Hi Irfan,

Unfortunately, as of v201402, the Enhanced CPC is only available through shared strategy through the API.

[Irfan Rafiq]

Thanks Anthony. How does AdWords editor achieve this? Does this not use the same API?

[Anthony Madrigal]

Hi Ifran,

Your question is probably best suited for the AdWords Community Forum. They specialize in questions dealing with AdWords Editor.

Cheers,

Anthony

AdWords API Team