Does {keyword} in the final URL equal the keyword in the ad group or the keyword the user typed?

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starrychloe S.

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Dec 22, 2015, 11:04:07 PM12/22/15
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When you use keyword substitution and put {keyword} in the final URL, is the the value the user searched with or the keyword that triggered the ad?

Anthony Madrigal

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Dec 28, 2015, 9:20:31 AM12/28/15
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Hello,

I suggest asking the AdWords Community Forum. They are best suited to answer these types of questions.

Cheers,
Anthony
AdWords API Team
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