Clarification about AdParamService Documentation

[Stefano Fontana]

I am a bit confused by the documentation here https://developers.google.com/adwords/api/docs/reference/v201609/AdParamService

It says:

"""

 default-value specifies the string to display if one of the following conditions is true:

• The parameter has not been set.

• The parameter's insertion text is too long for the display line.

• The ad is being shown on the Google Display Network.

"""

The confusing part is about the 3rd point: how come it's allowed to update the parameter that is then ignored if the ad is displayed on the Display Network?

Related to this question: what are the entities that can use the ad param?

Cheers,

    S-

[Shwetha Vastrad (AdWords API Team)]

Hi Stefano,

Ad Param value will be used if the ad is being shown on the Google Search Network. If it is being shown on the Google Display Network, the default parameter will not be replaced with the AdParam value. 

Ad Params can be used on description, headlinePart1 and headlinePart2 fields of an Expanded Text ad and description1, description2 and headline of a standard text ad. This guide provides more information on using Ad parameters.

Regards,

Shwetha, AdWords API Team.