Upgraded URL - Final URL & Tracking templates

[Gopi]

Hi All,

   My Ad currently looks like

   Display URL : website.com
   Destination URL : http://tracker.redirect/?param1=type&param2=location
   Landing Page:  local.website.com/index.do?param1=type&param2=location

   Using Upgraded URL
    Display URL: website.com
    FInalUR: local.website.com/index.do
    TrackingTemplate:http://tracker.redirect/?param1=type&param2=location

  The user will land on local.website.com, but the based on the parameter values passed my drop down or html text might be preselect or change accordingly on the same page. Would that content change be considered as Disapproved?

   Please suggest, what content changes are allowed and what would Google consider as content mismatch ?

   Some of the Upgraded Ads shows up as approved and after 2 weeks they are marked as Disapproved, how would we know if the upgraded Ad is Approved or disapproved? Do we need to check their status regularly?

Thanks
Gopi


   

[Josh Radcliff (AdWords API Team)]

Hi Gopi,

It sounds like for your use case, the user may be redirected to more than one final URL. In that case, you should include all of the final URLs in the finalUrls collection. In fact, this is precisely why the finalUrls field is a collection instead of a single value.

Regarding approvals, the approval process may mark an ad disapproved after some time, so you should periodically check your account for disapproved ads. You can do this either by retrieving the AdGroupAd.approvalStatus via AdGroupAdService, or by running an AD_PERFORMANCE_REPORT that includes the CreativeApprovalStatus field. I'd recommend the latter, since report requests are more lightweight.

Cheers,

Josh, AdWords API Team

[Gopi]

Josh,

    Thanks a lot for your reply. But my final url Domain would be the same irrespective of the parameters passed. So i have to give 2 final URLs with and without parameters?

   As per this documentation just the domain wouldn't suffice?

     Check your final URL to make sure it meets these requirements:
     Domain: The final URL that you enter for your ad needs to use the same domain as your landing page's domain (the website where people actually end up).
     https://support.google.com/adwordspolicy/answer/6021546

  Thanks
Gopi

[Josh Radcliff (AdWords API Team)]

Hi Gopi,

I think I (finally) understand your original question. Based on what you describe, I think you should be fine in terms of the domain check, provided that your tracking template ultimately redirects the user to a site on the same domain as your display URL.

However, if your content changes based on parameter values, you may encounter policy issues if the content doesn't match the ad.

Cheers,

Josh, AdWords API Team

[Robert Rodakowski]

Hi,

Let me hook myself up to this question, as I find it very interesting.  Josh, does your second answer mean, that if I had the following final URL set on ad:

http://somefinal.com/shopping/?start_date=20150629

and my external tracking tool will land on (finally redirect to):

http://somefinal.com/shopping/??start_date=20150629&stop_date=20150707

(let's assume, that stop_date parameter will invoke some tiny change on landing site)

will be accepted by Google? I mean, will Google disapprove this ad, as "landing URL" and final URL are different? I understand that domain policy is being satisfied here. Only the parameters are different.

And if Google will disapprove this ad (as far as I understand this similar to Gopi's first case), than would custom parameters be a solution? So final URL set on ad would be:

http://somefinal.com/shopping/?start_date=20150629{_custom_param1}

where _custom_param1 is set to "stop_date=20150707" on adgroup level,
and than tracking tool may land on:

http://somefinal.com/shopping/??start_date=20150629&stop_date=20150707

and Google will accept such state?

Best regards,
Robert.

[Josh Radcliff (AdWords API Team)]

Hi Robert,

I'm afraid this goes beyond the AdWords API Team's area of expertise. For detailed policy questions, please use one of the following channels:

1. The Contact Us link in the AdWords Help Center
2. The AdWords Community, which is monitored by AdWords product experts

Thanks,

Josh, AdWords API Team