Account limits for manager accounts

[Siddhi Khole]

Hi team,

Can you please help here to understand the non-manager account limit? According to the documents, we can maintain only 50 non-manager accounts.

The use case is as follows:
1. There is an agency that wants to manage multiple brand manager accounts.
2. So suppose for that Agency, we create a manager account, and all the other brand manager accounts are added as sub-accounts to that agency manager account, is there any limit on the number of brand manager accounts?
3. Also, suppose, that each brand manager account has 3 subaccounts. Is it a valid scenario for an Agency manager account? Can the agency manager account hold, let's say, 20 brand manager accounts and each of the brand manager account as, say 3 sub-accounts? Is it a valid flow?

Thanks,

Siddhi

[Google Ads API Forum Advisor]

Hi Siddhi,

Thanks for reaching out to the Google Ads API Forum.

Kindly see below responses to your queries:

Can you please help here to understand the non-manager account limit? According to the documents, we can maintain only 50 non-manager accounts.

>> All manager accounts can be linked to a maximum of 85,000 non-manager accounts, including both active and inactive or canceled accounts. The maximum number of active non-manager accounts your top-level manager account can be linked to is based on your accounts’ total monthly spend from over the last 12 months. You may check this guide to learn more about maximum account limits for manager accounts

2. So suppose for that Agency, we create a manager account, and all the other brand manager accounts are added as sub-accounts to that agency manager account, is there any limit on the number of brand manager accounts?

>>  You may refer to the documentation for manager account limit here: https://developers.google.com/google-ads/api/docs/best-practices/system-limits#account

3. Also, suppose, that each brand manager account has 3 subaccounts. Is it a valid scenario for an Agency manager account? Can the agency manager account hold, let's say, 20 brand manager accounts and each of the brand manager account as, say 3 sub-accounts? Is it a valid flow?

>> It should be, however, the best team to provide more in-depth analysis and guidance on account creation is the Google Ads Product support team. That said, I highly recommend that you reach out to the Google Ads Product support team, via link at https://support.google.com/google-ads/gethelp. 

This message is in relation to case "ref:_00D1U1174p._5004Q2mp806:ref"

Thanks,
 

Google Ads API Team