age range to exclude

[Y Cha]

What does it mean to target something vs exclude something? Specifically, if I exclude all age range except one, am I targeting the age_range that I left out?

[Josh Radcliff (AdWords API Team)]

Hi,

Age ranges are somewhat unique in that there is a predefined set of values, and all values are implicitly included in a Display campaign. If you exclude all but one age range, then yes, you are essentially targeting the one age range that's left.

Cheers,

Josh, AdWords API Team