"Keyword Performance Report" segmented by "Date": maxCPC bid changes not reported

[Christian Borck]

Hi everybody,

I was wondering, why the maxCPC isn't reported historically (i.e. the bid changes)?

When I generate a "Keyword Performance Report" segmented by "Date" for one month, I see statistics for every keyword. As I am interested in investigating the gap between maxCPC and avgCPC, I need to keep track of the maxCPC changes in that month. However, only the last updated maxCPC value is available in the report (same in the AdWords Web Interface).

What's the reason for this not beeing tracked/published to the API?

Any solutions (e.g. via the changes history)?

Thank you,

Christian

[Danial Klimkin]

Hi Christian,

No, it is an attribute, only metrics can have historic values. Please see the reference for each field:

  https://developers.google.com/adwords/api/docs/appendix/reports

There is no way to retrieve this for the past, unless you track the changes and keep the history on your side. It is available in the UI though.

-Danial, AdWords API Team.