Conversion data is very from base calculation

[cv]

Hi,

Please see the attachment from Google Ads Account.

I have received 11 conversions at cost 666.46, so Cost/Conversion should be 60.587, but Google Ads Account is showing 56.72.

Do I need to consider something to get those data using API?

Thanks,

[Google Ads API Forum Advisor Prod]

Hi,

Thank you for reaching out. The value returned by the API should match that of the UI. That value can be retrieved using the CostPerConversion metric (or metrics.cost_per_conversion in Google Ads API).

If you believe that the UI value is incorrect, I would recommend reaching out to the Google Ads Product Team here as they will be more equipped to assist you.

Regards,
Mitchell
Google Ads API Team

ref:_00D1U1174p._5001UZWcqg:ref

[cv]

Hello Mitchell,

No, I think I have not able to explain to you properly.

My question is I am not fetching that metrics as CostPerConversion is Cost/Converison.

I was fetching base data like Cost and Conversions and then applying the Cost/Conversion to get CostPerConversion.

Why this formula is not applicable in this case?

I have received 11 conversions at cost 666.46, so Cost/Conversion = 666.46/11 = 60.587, but Google Ads Account is showing 56.72.

Thanks,

[Google Ads API Forum Advisor Prod]

Hi,

I would recommend reaching out to the Google Ads Product Team as they will be more equipped to tell you how that value is being calculated. You can contact them here.