Get Phone impressions and Phone Calls by Ad using Adwords API by AD

[Dimitri Yacoub]

Greetings,

We are trying to get Phone impressions and Phone calls data by Ad level, which seems to be supported in Adwords Advanced Reporting tool (https://adwords.google.com/reports/advanced/AdvancedReporting).

Adding numofflineimpressions to the ad level report generates the following error :  errorString: ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT]

Is it possible to get Phone calls and Phone impressions by Ad using API, or is it for Ad group only?

Thanks,

Dimitri

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Dimitri, 

You could use the Ad Performance Report to get the statistics aggregated at the ad level. The clickType will have to be "CALLS" and you will have to include Impressions field in your report along with the other stats that you wish to extract. The error INVALID_FIELD_NAME_FOR_REPORT means that the specific filed name is not valid for the type of report used. Could you share your report definition which caused this error so that I can take a closer look? 

Thanks,
Sreelakshmi, AdWords API Team

[Francisco Herrera]

Hi Sreelakshmi,

I found this discussion while researching about "Call Details" metrics ("Phone Calls" & "Phone Impr.") in the AdWords API. I was able to pull "Phone Impr." by using your recommendation of setting the clickType to "CALLS" and including the "Impressions" field in the report. However I'm still uncertain on how we could pull the "Phone Calls" metric. So I have 2 specific questions that I'm hoping you could assist me with:

• Is it possible to pull the "Phone Calls" metric similar to the way we pull "Phone Impr."? i.e. Using the clickType = "CALLS" + including one of the metrics from the performance report.
• Will this method bring me results from the API really close / exact to the figures shown in AdWords UI?

Thank you in advance.

Regards,

Francisco Herrera

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Francisco, 

You could check the clicks for those rows which are having clickType as "CALLS" in  Ad Performance Report. The data for call tracking of call-only ads or call extensions can be extracted using Call Metrics Call Details Report. If this is not what you are looking for, could you share the screenshot of the UI view which you are trying to extract via the API?  

[Abhinav Kotak]

Hi,

The method suggested above doesn't return the exact value as UI. Can you provide some any other method to pull Phone Call metrics?

[Google Ads API Forum Advisor Prod]

Hi Abhinav,

With regard to data discrepancy that you are encountering, could you confirm if you followed this mapping guide? This guide maps the concepts and naming conventions for reports in the Google Ads UI to the comparable AdWords API reports (You may refer to Ads report and Call Details Report section in the guide). After confirming this and if you still see the data discrepancy between AdWords API reports and Google Ads UI, so I can further investigate the issue, could you provide the following information via Reply privately to author?

• Client customer ID
• complete report definition
• screenshots of the Google Ads UI that you are comparing with the report

Regards,
Hiroyuki
Google Ads API Team

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