Get keyword average CPC via Google Adwords API

[Marry Hasanova]

Hello,

I would like to get Approximate CPC of a keyword, like the one
returned from Keyword Tool. I'm using TrafficEstimatorService but the
value returned from that service is different from the value in
Keyword Tool.
For example the keyword:

Keyword: artwerkstudios
Country code: DE
Language code: de
maxCPC: 10 euro
match type: BROAD

Traffic estimator service CPC = €0.00
Keyword Tool CPC = €0.07

What is the difference between the CPC in Traffic Estimator and
Keyword tool and how can I get the same values to these of Keyword
Tool via the Adwords API.

Thank you,
Marry Hasanova

[Marry Hasanova]

Anybody, please help :)


On May 30, 5:40 pm, Marry Hasanova <eng.ma...@gmail.com> wrote:
> Hello,
>
> I would like togetApproximateCPCof akeyword, like the one
> returned fromKeywordTool. I'm using TrafficEstimatorService but the

> value returned from that service is different from the value inKeywordTool.
> For example thekeyword:
>
> Keyword: artwerkstudios
> Country code: DE
> Language code: de
> maxCPC: 10 euro
> match type: BROAD
>

> Traffic estimator serviceCPC= €0.00KeywordToolCPC= €0.07

[veseo]

I'm having the same problem as my colleague, could anyone help us and
tell us whether it is possible to get the same values from the API
like the ones we get from the Keyword tool?

[Anash P. Oommen]

Hi Marry, Veseo,

Could you post a request id for a request you are making?

Cheers,

Anash P. Oommen,
AdWords API Advisor.

[Marry Hasanova]

Hello Anash,

this is the request I'm making:

<?xml version="1.0" encoding="UTF-8"?>
<SOAP-ENV:Envelope xmlns:SOAP-ENV="http://schemas.xmlsoap.org/soap/
envelope/" xmlns:ns1="https://adwords.google.com/api/adwords/cm/
v201008" xmlns:ns2="https://adwords.google.com/api/adwords/o/v201008"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xmlns:xsd="http://www.w3.org/2001/XMLSchema"><SOAP-
ENV:Header><ns2:RequestHeader
xsi:type="ns2:RequestHeader"><authToken></authToken><clientEmail></
clientEmail><developerToken></developerToken><userAgent></
userAgent><errors/></ns2:RequestHeader></SOAP-ENV:Header><SOAP-
ENV:Body><ns2:get><ns2:selector><ns2:campaignEstimateRequests><ns2:adGroupE
stimateRequests><ns2:keywordEstimateRequests><ns2:keyword><ns1:Criterion.Ty
pe>Keyword</
ns1:Criterion.Type><ns1:text>videoproduktion wien</
ns1:text><ns1:matchType>BROAD</ns1:matchType></
ns2:keyword><ns2:maxCpc><ns1:ComparableValue.Type>Money</
ns1:ComparableValue.Type><ns1:microAmount>10000000</
ns1:microAmount></
ns2:maxCpc></
ns2:keywordEstimateRequests><ns2:maxCpc><ns1:ComparableValue.Type>Money</
ns1:ComparableValue.Type><ns1:microAmount>10000000</
ns1:microAmount></
ns2:maxCpc></ns2:adGroupEstimateRequests><ns2:targets
xsi:type="ns1:LanguageTarget"><ns1:languageCode>de</
ns1:languageCode></
ns2:targets><ns2:targets
xsi:type="ns1:CountryTarget"><ns1:excluded>false</
ns1:excluded><ns1:countryCode>DE</ns1:countryCode></ns2:targets></
ns2:campaignEstimateRequests></ns2:selector></ns2:get></SOAP-
ENV:Body></SOAP-ENV:Envelope>

I tryied with thee following keyword: videoproduktion wien
KW tool returns: €1.62
Adwords API: average CPC 0.65 (min: € 0.585626, max: € 0.715766)


Thank you,
Marry Hasanova

[veseo]

Hi, could we get some help or at least an official response?

[Eric Koleda]

Hi All,

The TrafficEstimatorService uses the same backend as the Traffic Estimator Sandbox UI:

https://adwords.google.com/select/TrafficEstimatorSandbox

The results in the Keyword Tool UI may differ slightly.  Please ensure you are using the same targeting and bids in both the UI and the API.

Best,

- Eric Koleda, AdWords API Team

[veseo]

Hi,

So the final answer to our question is that we cannot get the same results that we are getting from the Keyword Tool UI through the API? Is that correct and if yes, are there plans to add the option to get CPC from the TargetingIdeaService?

[Eric Koleda]

Hi,

There are no plans to add CPC estimates into the TargetingIdeaService.

Best,

- Eric