API Reporting for segmenting New vs. Returning Customer

[Carter Fritz]

Hi there,

I have clients utilizing Smart Shopping's "New Customer" acquisition optimization. We're looking for a way to segment our programmatic, API reporting as seen in the Google Ads Manager UI for Conversions > New vs. returning customers (See attached image).

The additional value assigned to a "new customer" is included in conversion values, which technically makes our revenue reporting overstated. I'm simply looking for a way to back out of the additional revenue assigned to the new customers  by taking [Conversion Value] - ([# of new customers] * [value of a new customer]).

If there is no API based approach for this, then I think we'll have to setup a duplicative conversion action that doesn't assign New Customers any additional value then report it out of AllConversions and AllConversion Value.

We're still running on the AdWords API but are ready to migrate should it be a feature in the newer Google Ads API instead.

Thank you,

Carter Fritz

[Google Ads API Forum Advisor]

Hi Carter,

Thank you for reaching out to our API support team.

It is currently not possible via the Google Ads API to segment conversion records for New and Returning customers. That said, allow me to create a feature request, subject for review, regarding your inquiry.

For now, you may keep an eye on our blog for any updates or announcements.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Jeff Snyder]

Hey everyone - was this functionality included in the Google Ads API? 

[Google Ads API Forum Advisor]

Hi Jeff,

Thanks for checking in on this. This was not included in version 10 of the API. You can check the release notes for conversion related additions in subsequent API versions. For any conversion changes, you'll find a subsection labeled 'Conversions'.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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