DEVICE_PLATFORM at the Customer Feed Level

[GDZ]

Hello!

It's very well described how to apply DEVICE_PLATFORM at the campaign feed level here: https://github.com/googleads/googleads-python-legacy-lib/blob/master/examples/adspygoogle/adwords/v201409/advanced_operations/add_site_links.py

Although same doesn't work at the Customer Feed level (i.e. if for example I want my account-level upgraded location extension target only Mobile).

Possible?

Thank you,

GDZ

[Josh Radcliff (AdWords API Team)]

Hi GDZ,

You can make your upgraded location extensions only apply to mobile devices by modifying the CustomerFeed's matching function to:

                    <matchingFunction>

                        <operator>EQUALS</operator>

                        <lhsOperand xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201409" xsi:type="ns2:RequestContextOperand">

                            <contextType>DEVICE_PLATFORM</contextType>

                        </lhsOperand>

                        <rhsOperand xmlns:ns3="https://adwords.google.com/api/adwords/cm/v201409" xsi:type="ns3:ConstantOperand">

                            <type>STRING</type>

                            <stringValue>Mobile</stringValue>

                        </rhsOperand>

                    </matchingFunction>

In other words, replace the Identity function with a function where:

• lhsOperand = a RequestContextOperand with contextType of DEVICE_PLATFORM
• operator = EQUALS
• rhsOperand = a ConstantOperand with type of STRING and stringValue of Mobile

I'm a Java guy, so here's how I did it in Java. Python should be very similar.

    RequestContextOperand platformRequestContextOperand = new RequestContextOperand();

    platformRequestContextOperand.setContextType(RequestContextOperandContextType.DEVICE_PLATFORM);

    ConstantOperand platformOperand = new ConstantOperand();

    platformOperand.setStringValue("Mobile");

    platformOperand.setType(ConstantOperandConstantType.STRING);

    Function platformFunction = new Function();

    platformFunction.setLhsOperand(new FunctionArgumentOperand[] {platformRequestContextOperand});

    platformFunction.setOperator(FunctionOperator.EQUALS);

    platformFunction.setRhsOperand(new FunctionArgumentOperand[] {platformOperand});

    

    customerFeed.setMatchingFunction(platformFunction);

Once that CustomerFeed is added, you'll see (Mobile devices only) under Account extension on the Ad extensions tab in the AdWords UI.

Let me know if that doesn't clear things up.

Cheers,

Josh, AdWords API Team

[GDZ]

Worked like a charm...

Thank you Josh!

GDZ