Clarification on Per-Keyword Forecast Metrics Deprecation & Alternatives

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Shraddha Kulkarni

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Sep 9, 2025, 7:12:59 PM (5 hours ago) Sep 9
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Dear Google Ads API Support Team,
I am currently working on a proof-of-concept (POC) that leverages the Keyword Planning API to generate keyword ideas and forecast metrics. While implementing this, I came across the following challenge and would like clarification:
  • In API v21+, the KeywordPlanIdeaService.generate_keyword_forecast_metrics method only returns campaign-level aggregated forecasts (impressions, clicks, CPC, spend).
  • In earlier versions (≤v20), we were able to obtain per-keyword forecast metrics using KeywordPlanService.generate_forecast_metrics, but this functionality was deprecated around v14 and fully removed in v21 (June 2023).
Given this change, I have the following questions:
  1. Is there any alternative or recommended approach to obtain per-keyword forecast metrics in the current API versions?
  2. If not available, does Google have plans to reintroduce per-keyword forecasts in future releases?
  3. From a best-practice perspective, how should developers now handle scenarios where keyword-level forecasts are critical (e.g., campaign planning, bid optimization)?
My goal is to understand whether there is a supported solution or workaround for per-keyword forecasts, or if we should adapt to using only campaign-level aggregated forecasts going forward.
I appreciate your guidance on this matter.
Thank you 
Shraddha
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