Special Values for ImpressionReach / uniqueCookies?

tony.h...@unitybridge.net

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Oct 27, 2015, 8:31:33 AM10/27/15

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Does anyone have a definitive list of what the 'special values' that can be returned for ImpressionReach (returned in xml as uniqueCookies) metric in Campaign Performance Report can be?

This particular field doesn't have any mention of special values in the documentation, however it seems it does return special values that are not of the documented Type (Long)

Thanks.

Josh Radcliff (AdWords API Team)

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Oct 27, 2015, 5:47:40 PM10/27/15

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Hi,

Based on experimentation, it looks the possible values are:

-- (when no impression reach data is available)
< 100 (estimate when limited impression reach data is available)
xxx... (when impression reach data is available; xxx... will be an actual number)

Cheers,

Josh, AdWords API Team

tony.h...@unitybridge.net

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Oct 27, 2015, 11:49:58 PM10/27/15

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Thanks Josh,

I had the first two, '--' is kind of expected based on other fields, but didn't have anything handling the '<100' response and wanted to check if there were any other values that were known.

Cheers,

Tony

Josh Radcliff (AdWords API Team)

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Oct 28, 2015, 10:31:28 AM10/28/15

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Hi Tony,

I'm also going to follow up with the reporting team to see if the data type returned by ReportDefinitionService for this field should be changed.

Thanks,

Josh, AdWords API Team

Josh Radcliff (AdWords API Team)

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Nov 4, 2015, 8:31:09 AM11/4/15

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Hi Tony,

I confirmed that the < 100 value is intentional and by design. To make this clearer, I update the ImpressionReach field documentation.