How is Demographic data for YouTube being collected?

[Skylar Schneider]

I was just wondering how exactly YouTube age and gender data is gathered. Is it by IP address of where the user is seeing the ad? Just trying to understand how the YouTube demo data is obtained. Thank you so much for your help on this! :)

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your query, I understand that your concern is regarding the Demographic data of YouTube Ads. Could you please confirm if you are using Google Ads API or Youtube API? If you are using Google Ads API, kindly provide us with the uncropped UI screenshot including the customer ID to assist you further.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02qAJUU:ref"

Thanks,
 

Google Ads API Team