What does QualityInfo exactly show?

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Oliver

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Oct 16, 2012, 10:49:05 AM10/16/12
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So far, I have been assuming the object QualityInfo:

https://developers.google.com/adwords/api/docs/reference/v201206/AdGroupCriterionService.QualityInfo

gives the same info as displayed on the web interface (when we hover the mouse over the keyword's 'bubble' under the 'Status' column).

However, the values displayed on the web interface (for each parameter) can be one of 3:
  1. Above average
  2. Average
  3. Below average
whereas the fields in the QualityInfo are just booleans.

Have I wrongly assumed the above?  And if so, where else can we get the keyword's "bubble" data?

Oliver

Oliver

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Oct 23, 2012, 3:25:12 AM10/23/12
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Any ideas?

Paul Matthews

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Oct 24, 2012, 1:17:29 PM10/24/12
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Hi Oliver,

This is currently the only data we provide on keywords within an AdGroup.

- Paul, AdWords API Team.

Haukur Jarl

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Dec 9, 2014, 6:46:00 AM12/9/14
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Hi Paul,

Since it's just booleans, am I right to assume:

  1. Above average - ACCEPTABLE
  2. Average - ACCEPTABLE
  3. Below average - NOT ACCEPTABLE

thanks,
Haukur

Anash P. Oommen (AdWords API Team)

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Dec 15, 2014, 10:42:01 AM12/15/14
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Hi Haukur,

Given that the API doesn't expose the exact values as shown in the UI, your approximation is correct.

Cheers,
Anash P. Oommen,
AdWords API Advisor.
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