Assistance Required: Creating Google Search Campaigns Using REST API

[Dushyant]

Dear Google Ads API Team,

I hope this message finds you well.

I am currently working on integrating Google Ads into our platform and would like to create Google Search campaigns using the REST API. I have reviewed the available documentation, but I would greatly appreciate your guidance on the specific steps, requirements, and prerequisites to ensure successful campaign creation.

Specifically, I would like clarification on the following points:

1. Campaign Setup:

   • What are the necessary fields for creating a Google Search campaign (e.g., budget, bidding strategy, targeting)?
   • Are there any mandatory components or settings that should be included when configuring the search campaign?

2. Prerequisites:

   • What permissions and credentials are required to interact with the Google Ads API via REST for creating search campaigns?
   • Are there any account-level prerequisites or special approvals needed to use the REST API for creating Search campaigns?

3. Assets and Extensions:

   • Could you provide guidance on the best practices for including text ads, ad extensions (e.g., sitelinks, callouts), and keywords within a Google Search campaign via the API?

4. Sample API Requests:

   • Could you provide example API requests for creating a Search campaign, including sample cURL commands for creating and linking assets, ad groups, and keywords?

5. Error Handling and Best Practices:

   • Are there any common errors or issues we should be aware of when creating Search campaigns through the API, and what are the best practices for handling them?

Your assistance in providing the necessary steps and resources would be invaluable in helping us launch Google Search campaigns successfully via the REST API.

Thank you in advance for your time and support. I look forward to your response and any documentation or resources you can provide to guide us through this process.

Best regards,

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To successfully create Google Search campaigns using the Google Ads REST API, you'll need to address the following key areas:

API Credentials:

• Developer Token: Obtain a developer token from your Google Ads account.
• Client ID and Client Secret: If using OAuth, generate a client ID and client secret for your application.

Campaign Structure:

• Campaign: Define the overall campaign settings, including budget, bidding strategy, and targeting options.
• Ad Groups: Create ad groups within the campaign to organize your ads and keywords.
• Ads: Develop compelling text ads for your campaign.
• Keywords: Research and select relevant keywords to target your audience.

I would recommend you refer to this “Campaigns” documentation for more information. Additionally, I would suggest you kindly refer to the “Create Campaigns” guide on how to create campaigns using the Google Ads API. Also, please refer to the API Structure documentation to know how you can construct the API request in order to consume the Google Ads API services.

Assets and Extensions

• Text Ads: Create compelling text ads with headlines, descriptions, and optional extensions.
• Ad Extensions: Consider using ad extensions like sitelinks, callouts, and structured snippets to enhance your ads.
• Keywords: Research and select relevant keywords that match your target audience's search intent.

Error Handling and Best Practices

• Validate Data: Ensure that all required fields are filled correctly and that the data formats match the API specifications.
• Handle Rate Limits: Be mindful of Google Ads API rate limits and implement strategies to avoid exceeding them.
• Test thoroughly: Create test campaigns to verify your API implementation and identify any issues.
• Use a Client Library: Consider using a client library for the Google Ads API to simplify development and handle common tasks.

I hope it helps. Kindly get back to us if you have any questions or concerns related to the Google Ads API. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGaXw:ref" (ADR-00269520)

Thanks,
 

Google Ads API Team