Hi, team
It seems the campaign conversion goal is different with campaign objective.
objective is in range of
(
Sales
Leads
Website traffic
Product and brand consideration
Brand awareness and reach
App promotion
Local store visits and promotions
Create a campaign without a goal's guidance
)
while consersion origin is in range of
(
UNSPECIFIED
UNKNOWN
WEBSIT
GOOGLE_HOSTED
APP
CALL_FROM_ADS
STORE
YOUTUBE_HOSTED
)
and consersion action category in range of
(
UNSPECIFIED
UNKNOWN
DEFAULT
PAGE_VIEW
PURCHASE
SIGNUP
LEAD
DOWNLOAD
ADD_TO_CART
BEGIN_CHECKOUT
SUBSCRIBE_PAID
PHONE_CALL_LEAD
IMPORTED_LEAD
SUBMIT_LEAD_FORM
BOOK_APPOINTMENT
REQUEST_QUOTE
GET_DIRECTIONS
OUTBOUND_CLICK
CONTACT
ENGAGEMENT
STORE_VISIT
STORE_SALE
)
Is there some relations between the conversion goals and objective?
And how can I get the real objective value of the campaign as I got the conversion goals?
Best regards