Why doesn't the Google Ads API support the "organic CTR" metric?

[Nelson Brochado]

Hi.

I've just come across paid_organic_search_term_view, which, at first glance, would seem to be the view I need, given that I need to create a report that combines paid and organic (Search Console) data. However, it doesn't contain some metrics or columns that I need.

Specifically, why doesn't the Google Ads API support the "organic CTR" metric? 

CTR is just clicks/impressions. We have both organic clicks and organic impressions, so one could easily calculate organic CTR, even if it was not provided by the Search Console API, which is not the case, because the Search Console API provides the CTR metric, or even though the UI doesn't seem to provide such a column.

Could this be supported?

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

Thanks for reaching out to the Google Ads API team. I hope you are doing well today.
 

With regards to your concern about this "why doesn't the Google Ads API support the "organic CTR" metric?" Upon checking this paid_organic_search_term_view report I see that the CTR metrics are available. With this, could you please confirm if this CTR metrics are you referring to not yet supported in this paid_organic_search_term_view report?
 

Regards,

Darwin Google Ads API Team

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[Nelson Brochado]

Hi.

Thanks for the answer.

I am referring to a metric, which we could call "organic CTR", which would be computed as "organic clicks / organic impressions". I assume that the existing CTR is computed as "paid clicks / paid impressions". In fact, the description is

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).

Note that there are 2 "clicks" metrics (metrics.clicks and metrics.organic_clicks) and 2 "impressions" metrics (metrics.impressions and metrics.organic_impressions). So, the only CTR metric, metrics.ctr, is computed as a function of one of the 2 pairs.

So, there is only 1 CTR metric, but there should be 2: one for Google Ads data and one for the organic data.

Let me know if it's still unclear.

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

Thank you for reaching out to us.

Since you said that "even though the UI doesn't seem to provide such a column," Kindly note that the API mirrors the UI, so if the UI doesn’t have this feature then it is also not supported in the API. That being said, I would suggest you reach out first to the product team via this link, as they are better equipped to provide guidance when it comes to Google Ads UI. However, if in this case they indeed have what you are looking for, then I would need your help in providing us the whole UI screenshot of it without cropping so that our team can further provide precise guidance accordingly.

You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Heidi Google Ads API Team

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[Nelson Brochado]

Hi. 

Thanks for the answer.

I've requested this feature to the product team via the link you provided. Hopefully, if it makes sense, they will support it.

Cheers