Error while pulling Conversion action data

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Nuthi Naresh

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Jul 21, 2025, 12:04:30 AM7/21/25
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Hi Team,

I'm using GAQL to fetch conversion actions with their attribution models. For some actions, the attribution_model is returning UNKNOWN, even though a valid model like DATA_DRIVEN or LAST_CLICK is seen in the UI.
This is making a lot of re-work again for us in our reporting.Could you please clarify why this is happening and how to get the exact and correct model via GAQL?

This would help us a lot if we get correct and exact names in our workflow.
Screenshots attached for reference. Google ads UI Screenshot, GAQL Output Screenshot

Thanks,
Naresh Nuthi
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