Missing Gclid in Google Ads Click View Api

[Aung KoKo]

I'm tracking Google Ads clicks on my website and capturing the gclid parameter from incoming traffic. However, when I use the Google Ads API's daily click view (ClickView resource) to retrieve click data, I'm noticing that some of the GCLIDs I've captured are missing.

Here's what I've done:

• Verified that I'm using the correct date range and filters in my API requests.
• Checked for any potential errors in my gclid capturing and storage mechanisms.
• Confirmed that the missing GCLIDs are associated with genuine user traffic and not bots or fraudulent activity.

Could this be due to Google Ads filtering out those clicks as invalid? If so, are there any specific reasons why these seemingly legitimate clicks might be considered invalid? Is there a way to get more information about the filtered-out clicks or identify potential reasons for their exclusion?

Any insights or suggestions would be greatly appreciated!

Can you assume those missing GCLIDs as invalid clicks?

Thanks 

[Google Ads API Forum Advisor]

Hi, 

Thank you for reaching out to Google Ads API Support.

Kindly note that it’s very likely that these missing GCLIDs are in fact included in the invalid clicks. The converted GCLIDs may not necessarily mean that the clicks were counted as valid clicks in the system. I would recommend you to refer to Invalid clicks and Troubleshooting invalid clicks help center articles for more information.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGw3j:ref" (ADR-00284568)

Thanks,
 

Google Ads API Team

Feedback
How was our support today?