Metrics calculation

[Ivan Balakirev]

Hey there,

How do you calculate search_budget_lost_impression_share, absolute_top_impression_percentage?

For instance, I fetch data via API and it returns some values:

search_budget_lost_impression_share = [

36.74,

20.86

];

In Ads dashboard it shows result as 32.10% but how do you get the average value?

Thanks!

[Google Ads API Forum Advisor]

Hi Ivan,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

Moving forward to your concern, the search_budget_lost_impression_share is the estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Please note that the Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

The absolute_top_impression_percentage is the percent of your ad impressions that are shown as the very first ad above the organic search results.

For us to further investigate, could you please provide us the full non-cropped and non-redacted screenshot of the UI report and tell us what metrics are you trying to fetch? Also, please provide us the complete request and response logs with request ID and request header generated on your end when you tried to fetch the data for search_budget_lost_impression_share?

You can provide it via Reply privately to the author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Kind regards,

Sherwin Vincent Google Ads API Team

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[Ivan Balakirev]

Hey Sherwin,

Here's a shot https://prnt.sc/Y8PGZqm1HOZh any idea how this total is being calculated? Maybe you have some docs on this? The query is:

"SELECT
campaign.name,
campaign.status,

segments.ad_network_type,

metrics.invalid_clicks,
metrics.impressions,
metrics.clicks,
metrics.average_cpc,
metrics.cost_micros,
metrics.search_budget_lost_impression_share,
metrics.all_conversions,
metrics.conversions,
metrics.search_impression_share,
metrics.absolute_top_impression_percentage,
metrics.phone_through_rate

FROM campaign
WHERE segments.date $range";

I can't figure out how to make my app values to be the same as yours. As you can see, I need: search_budget_lost_impression_share, absolute_top_impression_percentage, phone_through_rate, search_impression_share

Thanks in advance!

[Google Ads API Forum Advisor]

Hi Ivan,

I'm Darwin, also a member of the Google Ads API team. I work with Sherwin and allow me to assist you here. I hope you are doing well today.

Moving forward to your concern, thank you for providing the requested screenshot and request logs. However, upon checking the screenshot and the request logs you provided our team can't proceed to investigate your issue as the screenshot and request logs are insufficient. With this, to further investigate this issue could you provide again the requested information of my colleague "full non-cropped and non-redacted screenshot of the UI report and tell us what metrics are you trying to fetch? Also, please provide us the complete request and response logs with request ID and request header generated on your end when you tried to fetch the data for search_budget_lost_impression_share?" I ask this so that our team can proceed to investigate the problem you encountered and provide specific recommendations on the issue.

You can provide it via Reply privately to the author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.
 

Regards,

Darwin Google Ads API Team

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