Updates latency

[David Cochard]

Hi,

Could you please confirm if there is any latency for an API update to be live (by live I don't mean visible in the UI but actually interpreted by AdWords' engine)?

I heard that AdWords works on 15min slots and I'm wondering how it impacts updates. 

For example, if I change a bid at 3:05 pm and change it back to its previous value at 3:10 pm, I can definitively see both updates in the UI as soon as the API call is executed, but does it mean that the temporary bid will be used during these 5 minutes or will it be ignored?

My question raised following the release of an AdWords script that boosts keywords based on a timesheet of TV spots air dates in which these 15 min slots are mentioned.

Thanks.

[Michael Cloonan (AdWords API Team)]

Hello,

Changes made via the API are in effect when the response is sent. If you update the bid, the bidding changes should be reflected right away in auctions.

Regards,

Mike, AdWords API Team