Google Ads Smart Shopping Campaign - Product Group - Product inclusion/exclusion via API

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Sean F.

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Jul 7, 2022, 12:40:52 AM7/7/22
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I'm having a little bit of trouble getting my head around modifying the Product Groups for Google Ads Shopping Campaigns via the Google Ads API. What I need to do is to modify the product inclusion and exclusion for certain campaigns.

This is what it looks like in the UI:

google_ads_shopping_product_group_exclusion.png

Is it possible to get a list of products that are included and excluded (so one list would include shopify_au_143132..., and the other list would include all the rest of the products)? And would it be possible to modify these inclusion/exclusions via the API?

Thanks,

Google Ads API Forum Advisor

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Jul 7, 2022, 5:00:12 AM7/7/22
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Hi Sean,

Thanks for reaching out to the Google Ads API Forum.

Have they tried ad_group_criterion.negative? That should be equivalent to EXCLUDED. You may use the ad_group_criterion.negative field, and product_group_view report to get the list of product groups (aka listing groups) in a campaign. You should be able to pull the product groups that have the status EXCLUDED as is visible via the UI by using the ad_group_criterion.negative field. For more information, you may refer to this API guide.

Let us know if you have any further questions.

Regards,

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Yasar
Google Ads API Team
 

 

 



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Sean F.

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Jul 10, 2022, 1:09:15 AM7/10/22
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Thanks for the response. I'll try it out.
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