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Hi,
Did you mean to ask how to perform the remarketing and audience targeting using the AdWords API? If so, please check the guide which talks about the various types of user lists, setting targeting for remarketing etc using the API. This guide also includes code examples for various operations. You will need to use ExpressionRuleUserList to capture all the users who visited a particular website. This section explains about how to set up the audience targeting for visitors to the website in detail and about the Rule-Based remarketing which is to be used in this case. For targeting using the customer emails, please check this section which explains how to target audience lists based on your CRM email data.
Please let me know if you need any further details.