Consistency of CLICK_PERFORMANCE_REPORT

[Sam Ingrassia]

Thanks for you answers in advance -

We are seeing gclids pop into days that were previously aggregated, for example:

pulled down data for 2015-02-01 on 2015-02-02, 1531 gclid count

pulled down data for 2015-02-01 on 2015-02-03, 1575 gclid count

That said, as far as setting expectations, should we be continually pulling down CLICK_PERFORMANCE_REPORT on a rolling 90 days in order to "close out" a date and assume those are all the clicks we are going to see for that date?

Is the expectation that until a day falls out of the 90 day data availability of CLICK_PERFORMANCE_REPORT, the number of glclids the api returns is subject to change?

as a side question - is there a way to take glclids we have in our logs and feed them into the api to get the same data from the CLICK_PERFORMANCE_REPORT report?

Thanks!

Sam

[Danial Klimkin]

Hello Sam,

Please see this article on the data freshness:

  https://support.google.com/adwords/answer/2544985

Generally, stats are final 72 hours, there still could be edge cases (e.g. someone had a page open for a week and then clicked an ad) but those are very uncommon.

Side question: no, AdWords only stores and returns click data obtained from serving.

-Danial, AdWords API Team.