ManualCPM Configuration

[Pietro Galassi]

Hi,

we have create a campaign with rest apis with manual cpm:

{
  "partialFailure": "false",
  "validateOnly": "false",
  "operations": {
    "create": {
      "name": "ManualCPMTest",
      "advertising_channel_type": "DISPLAY",
      "status": "ENABLED",
      "manualCpm": {        
      },
      "real_time_bidding_setting": {
        "opt_in": "False"
      },
      "campaignBudget": "customers/XXXXXXXXXX/campaignBudgets/YYYYYYYYYYYYYY",
      "networkSettings": {
        "targetGoogleSearch": "False",
        "targetSearchNetwork": "False",
        "targetContentNetwork": "True",
        "targetPartnerSearchNetwork": "False"
      },
      "frequencyCaps": [
        {
          "key": {
            "level": "AD_GROUP",
            "eventType": "IMPRESSION",
            "timeUnit": "DAY",
            "timeLength": 1
          },
          "cap": 1
        }
      ],
      "paymentMode": "CLICKS",
      "startDate": "2020-02-10",
      "endDate": "2020-02-27",
      "geo_target_type_setting": {
        "positive_geo_target_type": "PRESENCE_OR_INTEREST",
        "negative_geo_target_type": "PRESENCE"
      },
      "experiment_type": "BASE"
    }
  }
}

when we do a get with rest apis we get:

{

    "resourceName": "customers/XXXXXXXXXX/campaigns/9235142566",

    "id": "9235142566",

    "name": "TO - 0001053",

    "status": "ENABLED",

    "campaignBudget": "customers/XXXXXXXXXX/campaignBudgets/YYYYYYYYYYYYYY",

    "adServingOptimizationStatus": "OPTIMIZE",

    "advertisingChannelType": "DISPLAY",

    "networkSettings": {

        "targetGoogleSearch": false,

        "targetSearchNetwork": false,

        "targetContentNetwork": true,

        "targetPartnerSearchNetwork": false

    },

    "experimentType": "BASE",

    "startDate": "2020-02-10",

    "endDate": "2020-02-27",

    "servingStatus": "PENDING",

    "biddingStrategyType": "MANUAL_CPM",

    "manualCpm": {},

    "baseCampaign": "customers/XXXXXXXXXX/campaigns/9235142566",

    "realTimeBiddingSetting": {

        "optIn": false

    },

    "frequencyCaps": [

        {

            "key": {

                "level": "AD_GROUP",

                "timeUnit": "DAY",

                "eventType": "IMPRESSION",

                "timeLength": 1

            },

            "cap": 1

        }

    ],

    "geoTargetTypeSetting": {

        "positiveGeoTargetType": "PRESENCE_OR_INTEREST",

        "negativeGeoTargetType": "PRESENCE"

    },

    "paymentMode": "CLICKS"

}

but once we do a check over the Google Ads Console Application it shows: Bid Strategy = Viewable CPM

How is that possible ?

Can you please check ?

What it means ?

Regards,
Pierpaolo

[Google Ads API Forum Advisor Prod]

Hi Pietro,

There appears to be an issue on our side. I'll keep you updated and let you know when there is a fix.

Regards,
Anthony
Google Ads API Team

ref:_00D1U1174p._5001UV02jq:ref

[Google Ads API Forum Advisor Prod]

Hi Pietro,

When using the Google Ads API, the biddingStrategyType is read-only. You will need to change the bid strategy either through the UI or AdWords API.

[Pietro Galassi]

Which api ?

Can you provide an example ?

Regards,

Pietro Galassi

[Google Ads API Forum Advisor Prod]

Hi Pietro,

You can use AdWords API to set your bid strategies. Although, we don't have specific examples, you can take a look at the following for some guidance. Here is our guide on bidding. You can take a look at our update campaign example as a reference on how to update campaigns and the create campaign example on how to use BiddingStrategyConfiguration.

[Pietro Galassi]

As you can see from the first example in the thread:

but we observe Bid Strategy = Viewable CPM in the Google Ads Console.

[Google Ads API Forum Advisor Prod]

Hi Pietro,

It was previously possible to switch between a "Viewable CPM" and "Manual CPM" using a flag in AdWords API, but that is no longer an option. As far as I know, Viewable CPM and Manual CPM are referring to the same bidding scheme.