Location Bid Modifier for Target CPA

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gator...@gmail.com

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Aug 15, 2023, 6:13:07 PM8/15/23
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Is there a way to apply a bid modifier to the geo locations that we are targeting in a campaign that is using the Maximize Conversions (Target CPA) bid strategy?

Google Ads API Forum Advisor

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Aug 16, 2023, 6:01:39 AM8/16/23
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Hi,

 

Thank you for reaching out to the Google Ads API team.

 

Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at Google Ads auction-time. Unlike bid adjustments for manual CPC, your bid adjustments for Target CPA modify the value of your CPA target, rather than the bids themselves. Sample for managing bid modifiers here: https://developers.google.com/google-ads/api/docs/campaigns/bidding/manage-bid-modifiers

 

Let me know if this is what you are looking for; if not, then you may provide us with the UI screenshot where this process can be possible so that we can further check this and provide appropriate recommendations to you. Kindly share it privately via the reply to author option. If this option is not available on your end, you may send it through our email (googleadsa...@google.com) instead.
 

This message is in relation to case "ref:_00D1U1174p._5004Q2nso9W:ref"

Thanks,
 
Google Logo Google Ads API Team


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