Criteria Performance Report as a 'catch all' report?

[Chris Allan]

Hi Guys,

I was wondering if the Criteria Performance Report can be used to pull all data from an account. I understand that it will not provide all details, such as not providing the keyword match type, but I want to know if it should cover *everything* in terms of data e.g. clicks, impressions etc.

Looking across all our accounts, it would appear this way, bar just one campaign, in which the data reported via the report is significantly less than that displayed in the AdWords UI. It is a Content campaign, with only a User List (remarketing list). I cannot see any way of segmenting this data that would reduce it to what appears in the Criteria performance report.

Any advice is much appreciated.

Cheers,

Chris

[Michael Cloonan (AdWords API Team)]

Hello,

All of the reports of this type (Campaign Performance Report, Ad Group Performance Report, etc.) show the same data, just broken down at different levels. Any one of them would include all data from all clicks, impressions, etc., just with a different focus.

That said, there is some data that does not get returned by the AdWords API reports, that would be shown in the UI. Specifically, anything from the shared library is excluded from results in the API.

Regards,

Mike, AdWords API Team