How to properly estimate new keyword traffic.

123 views
Skip to first unread message

Vega

unread,
Feb 2, 2005, 8:03:39 AM2/2/05
to adwor...@googlegroups.com
I was hoping someone could help me with understand exactly how to
estimate traffic for potential keywords that aren't yet in any campaign
or adgroup.

I simply want to use the new API during my keyword research process to
get an estimate for the potential numbers of searches available for
each keyword.

Based on what's listed at
http://www.google.com/apis/adwords/developer/TrafficEstimatorService.html,
it seems as though this is possible and would be similar to doing this
through a screen-scraping routine such as one at
http://hacks.oreilly.com/pub/h/2746.

Looks like what I don't get using Google's new api, however, is the
ability to get estimates with specific country and language targeting
options since apparently it only allows global targeting.

So, three questions:

1) Does the API that I reference do what I need?

2) Any ideas for estimating keywords WITH country and language
targeting options?

3) Would I be able to estimate keyword traffic for positions 1, 2 and
3, and so on simply by creating an iterating function that increments
and decrements the maxCpc field of KeywordRequest until the avgPosition
in the KeywordEstimate response achieves each of those positions?

Bottom line, I just want to create a nifty little application that will
allow me to quickly and easily return the traffic estimates for certain
keywords for the top 3 positions.

I would be truely indebted to anybody who could help me figure this out
and hopefully this solution would help many other people as well.
Thanks.

inasisi

unread,
Feb 2, 2005, 12:47:12 PM2/2/05
to adwor...@googlegroups.com
Vega,

If you use the estimateCampaignList function in the
TrafficEstimatorService, you can setup the language settings and
geotargetting settings for a new campaign and then setup a AdGroups
under that and then the required KeyWords.

I have done this and it seems to be working. Or the easier thing would
be to use your existing Campaing where you have setup these settings
and then estimate keyword if it was part of the campaign.

As for estimating keyword traffic for positions 1, 2 and 3. Remember
these traffic estimated to be a very very high level estimates and in
many cases they have been off by upto 1000%(yes that is 10 times). So I
am not sure whether you would really want to do that.

chaddo

unread,
Feb 2, 2005, 1:07:17 PM2/2/05
to adwor...@googlegroups.com

inasisi wrote:
> Vega,
>
> If you use the estimateCampaignList function in the
> TrafficEstimatorService, you can setup the language settings and
> geotargetting settings for a new campaign and then setup a AdGroups
> under that and then the required KeyWords.
>
> I have done this and it seems to be working. Or the easier thing
would
> be to use your existing Campaing where you have setup these settings
> and then estimate keyword if it was part of the campaign.

Does anyone know of a little application which will do what the two
previous posts have mentioned?

beactive

unread,
Feb 2, 2005, 1:59:05 PM2/2/05
to adwor...@googlegroups.com
The data in the API is very different from the data in the Traffic
Estimate Tool found when you login. I get more accurate results using
the Estate Tools than the API at this time.

See my thread here:
http://groups-beta.google.com/group/adwords-api/browse_thread/thread/55dc630e93894cec/1ac7e1cbea5df2af?_done=%2Fgroup%2Fadwords-api%3F&_doneTitle=Back+to+topics&_doneTitle=Back&&d#1ac7e1cbea5df2af

Gecko @ Addvisors

unread,
Feb 3, 2005, 7:46:17 AM2/3/05
to adwor...@googlegroups.com
beactive wrote:
> The data in the API is very different from the data in the Traffic
> Estimate Tool found when you login. I get more accurate results using
> the Estate Tools than the API at this time.

:/ even on 100% exsact matches?

In what way is the API very different? Aims too low, too high? Or
perhaps totally random?

Im sitting with some problems with estimation myself,.. perhaps this is
the source to what might be wrong.

beactive

unread,
Feb 4, 2005, 1:13:45 AM2/4/05
to adwor...@googlegroups.com
Frome what I can see the API Impression number looks good to my actual
numbers but what is throwing off the Clicks the CTR and Position Number
these look almost random. For the majority the API Clicks look about
10% of what they should be compared to the Actual numbers I get. I
would not use the API Clicks yet but would use the API Impressions.

chaddo

unread,
Feb 9, 2005, 11:39:51 AM2/9/05
to adwor...@googlegroups.com
I'm only looking for a tool that can give me predicted impressions
without me having to log in to the adwords interface via web browser. I
was hoping since API is available now someone perhaps has created a
tiny app that can let you view predicted traffic figures for various
keywords using the API

craniumgain

unread,
Feb 10, 2005, 4:54:04 PM2/10/05
to adwor...@googlegroups.com
Using the API then, is it an accurate statement to say that using this
function, if I took the values for Impressions and NotShownPerDay that
I would have a fair estimate of the number of times the requested
keyword/phrase is searched on Google? Or do values from impressions on
content sites inflate these numbers.

beactive

unread,
Feb 10, 2005, 6:40:36 PM2/10/05
to adwor...@googlegroups.com
The number of API Impressions is fairly accurate to my actual numbers
about 10-20% difference where as the API Clicks is way off.

chaddo

unread,
Feb 15, 2005, 12:17:07 PM2/15/05
to adwor...@googlegroups.com
So, is there a tool that can let me view predicted impressions
without me having to log in to the adwords interface via web browser?

I'm not a programmer and Don't know much about all this, can anyone
give insight?

chaddo

unread,
Mar 12, 2005, 7:47:59 AM3/12/05
to adwor...@googlegroups.com
Still wondering if anyone has seen a tool that can give me predicted
adwords impressions using Adwords API without me having to log in to
the adwords interface via web browser.

beactive

unread,
Mar 17, 2005, 3:07:11 PM3/17/05
to adwor...@googlegroups.com
Like I mentioned above the API impressions number look failry accurate
to use

Reply all
Reply to author
Forward
0 new messages