Request for Clarification on Allowed Bidding Strategies for Different Campaign Types during Campaign Creation

[Rahul Verma]

Dear Google Ads API Support Team,

I hope you are doing well.

I am currently integrating campaign creation functionality using the Google Ads API and I would appreciate your clarification regarding bidding strategy allowances.

Specifically, I would like to understand which bidding strategies are allowed during the creation phase for the following campaign types:

1. Search Campaigns

2. Display Campaigns

3. Demand gen Campaigns

4. Performance Max Campaigns

For each campaign type, could you please provide:

• The list of bidding strategies that are allowed during campaign creation.

• Any specific requirements, restrictions, or settings needed when using these bidding strategies at creation time (for example, whether some strategies can only be assigned after campaign creation or if they require portfolio bidding strategies).

• Whether there are any limitations based on account type (e.g., Smart Campaign accounts, MCCs, newly created accounts, etc.)

• We would greatly appreciate a detailed response to ensure our integration fully complies with Google Ads API requirements.

• Thank you so much for your support and looking forward to hearing from you.